I'm Arianna, a Digital Product Designer passion­ate about creating experiences that empower people. I thrive when I'm solving complex problems and designing elegant solutions with inclusivity and empathy in mind.

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1. 1

   How did I get involved in digital design?

   At the age of 6, when I was first introduced to the digital tools Macromedia Freehand and Corel Draw. After that magical experience, I was constantly playing with them on my dad’s Win 95 computer. In 2008, I studied graphic design and art direction at NABA in Milan, graduated in 2013. In the same year, with much-improved skills, I got my first job as a designer!

2. 2

   What drives me?

   My forte lies in combining user, business, and development goals to develop relevant user-centered ideas and prototypes. My job as a designer is more than just constructing eye-catching, easy-to-use interfaces. It is more about closing the gap between people and their goals with inclusive and empathetic creative solutions.

3. 3

   What am I good at?

   Minimalist principles are the basis to my work. I have a passion for balance and harmony. I am obsessed with typography and combining it with the latest trends (currently gradients with noise!). I am inherently talented at spotting misaligned elements and creating pixel-perfect design solutions.

How I work